The UK maker of Mars and Snickers bars has decided to reduce their size, while still charging the same amount, I read in two national newspapers. This is a common tactic in the food industry. Rather than pass on higher costs of ingredients, so it is obvious to consumers that they are paying more, food companies reduce the number of biscuits, say, by shrinking the packaging.
This is a price rise by another means. When challenged, the companies resort to some sort of corporate weasel-speak. One, the other year, said its research suggested that customers wanted to buy smaller products. Yes, and pay the same for them as for larger ones? Of course they do.
The maker of those chocolate bars has found an even more absurd explanation for its behaviour. It is all down to the fight against obesity. Yes, of course. Nothing to do with inflating your margins and profits, then. They only have your best interests at heart.
Tom Paines Bones 