“Everything is free now/That’s what they say/ Everything I ever done/Gotta give it away.” Gillian Welch, American country singer.
Daughter has been complaining. I work for a national newspaper, and she sometimes needs to look up stories or features printed in it. She is unable to access our copy online because, as an impecunious student, she is unwilling to pay for it.
I have pointed out that the pleasant lifestyle she has enjoyed over the past two decades has been funded by said newspaper, and that if we did not charge for the fruits of my endeavours and others but merely gave it away free, that lifestyle would be severely diminished. Much good it did me.
We have raised an entire generation of thieves, teenagers and twenty-somethings for whom the idea of paying for someone else’s intellectual property (IP), for music, films or computer games, is unthinkable, almost indecent. This is an item of faith for techie websites such as boingboing, and for bearded, shaven-headed Clerkenwell hipsters in plaid shirts and ill-fitting jeans.
The attitude is either, surely everything should be free? Surely everyone should be prepared to provide their art, be it music, films or other IP, for nothing? (A bit like the hippie ideals of my distant youth. Funny how it comes around again.) Or alternatively, I’m only taking a little bit. They – film makers, musicians, whatever – are all rich. My few pennies filched from them won’t make that much difference.
When I was Daughter’s age, every album you bought had a note on the inside sleeve saying, Home Taping Is Killing Music. Makes me quite nostalgic to recall it. We bought cassettes and taped each other’s LPs. The music industry survived – indeed, it is one of the odd ironies that the company that sold us the necessary cassettes often owned one of the big record companies that said cassettes were said to be “killing”.
The industry is now whining piteously again about illegal downloading – a piece at the weekend suggested the UK music industry had seen its earnings almost halve since 2003. Most of the people who buy music these days are middle aged, like me, and even we hardly ever pay full price – I get most of my stuff, excluding the recently released, from Amazon Marketplace. A mere fiver for The Individualism Of Gil Evans? A work of genius for the price of a pint of bitter?
I digress. The prevalence of illegal downloading has turned the economics of music industry on its head. Bands used to tour, probably at a loss, to promote an album, on which they made a profit. Now the reverse is true, which is why a decent couple of seats at an average venue will cost you a three figure sum.
What comes around, goes around. Daughter and her generation are paying through the nose for live music because they nick the canned stuff. It also means music companies are more cautious about who they sign, which probably explains the horrible blandness of most pop music today, the endless identikit singer-songwriters. You have to be able to fill those stadia with £50 or more bums per seat.
Alternatively, you distribute music through different routes, online, by word of mouth. Small gigs that lead to larger ones. A bunch of oiks in a transit van driving up and down the country building a grass roots fan base in sweaty clubs rather than being swallowed by The Machine.
A bit, then, like the Beatles, the Stones, Pink Floyd, punk, etc, etc…